Идеи креативов для запуска Гемблинга в США
Теперь, когда вы знаете основную информацию о портрете целевой аудитории для Гемблинга , давайте рассмотрим несколько подходов к рекламе казино в США.
- Указывайте точные цифры.Аудитория в США неоднородна, некоторые пользователи играют ради развлечения, в то время как другие надеются много заработать. Лучше всего указывать реальные бонусы, которые предоставляет ваше казино на креативе. Просто убедитесь, что бонус актуален!
- Заманивайте бонусами.По сравнению с регионами Tier 3, средний доход граждан США довольно высок, поэтому, если их привлекут фриспины и другие методы “бесплатного входа в игру”, они все равно потратят приличную сумму денег на азартные игры, так что вы можете тестить этот подход без каких-либо опасений.
- Привлекайте умной “выигрышной” схемой.Это может быть экспертная статья о взломе сайтов казино или букмекерских контор или какая-то конкретная стратегия обмана казино. Пользователям нравится верить, что существуют простые способы выиграть, и они действительно готовы читать о них. Это дает ощущение контроля и позволяет чувствовать себя самыми умными и уникальными среди других.
- Используйте комбинированные подходы.Зная особенности вашей целевой аудитории, вы можете объединить несколько подходов в одном креативе. Например, используйте фотографии девушек в нижнем белье для мужской аудитории в сочетании с бонусами, указанными в тексте.
Wynn Resorts
- Revenue: $3.76 billion
- Stock ticker: WYNN (NASDAQ)
- Headquarters: Las Vegas, Nevada, United States
- Number of employees: 26,950
- Founded: 2002
Wynn Resorts is one of the newest but also one of the most significant gambling companies in the world with global operations and a strong domestic presence in the United States. Wynn operates dedicated state-of-the-art venues in Las Vegas with Wynn Las Vegas and Encore Las Vegas, along with the Encore Boston Harbor in Massachusetts, and Encore at Wynn Macau and Wynn Palace in Macau.
Founded in 2002 by casino mogul Steve Wynn, the company has been expanding rapidly across the world. In 2019, Wynn was in talks with Crown Resorts, offering to purchase the company for $7.1 billion, but the deal eventually collapsed. Wynn is actively pushing in the iGaming and interactive gambling space through its dedicated WynnBET brand.
Find gambling laws by state
Gambling regulations in the US are state-specific which means they’re always different depending on the state you are playing in. Many US-based gambling enthusiasts have access to commercial and tribal casinos, horse racing tracks, and state-run lotteries. For US online casinos, the popular games are video slots, jackpots, poker, roulette, baccarat, blackjack, and bingo. Some online gambling sites even offer versions of table games that are streamed in real-time with a live dealer. With that being said, US laws focus on punishing any illegal gambling platform offering any of these games and players usually get away scot-free.
| Alabama | Hawaii | Massachusetts | New Mexico | South Dakota |
| Alaska | Iowa | Michigan | New York | Tennessee |
| Arkansas | Idaho | Minnesota | North Carolina | Texas |
| Arizona | Illinois | Mississippi | North Dakota | Utah |
| California | Indiana | Missouri | Ohio | Virginia |
| Colorado | Kansas | Montana | Oklahoma | Vermont |
| Connecticut | Kentucky | Nebraska | Oregon | Washington |
| Delaware | Louisiana | Nevada | Pennsylvania | West Virginia |
| Florida | Maine | New Hampshire | Rhode Island | Wisconsin |
| Georgia | Maryland | New Jersey | South Carolina | Wyoming |
Развитие федерального законодательства
Хотя онлайн-азартные игры в США в основном регулируются на уровне штатов, продолжаются дискуссии относительно потенциального федерального законодательства, которое может повлиять на отрасль. Были внесены предложения по созданию федеральной структуры для азартных игр в Интернете с целью обеспечения единообразия и решения проблем, связанных с азартными играми на уровне штатов. Эти предложения часто включают положения о защите игроков, проверке возраста, мерах по борьбе с отмыванием денег и инициативах по ответственной игре. Однако путь к федеральному законодательству сложен и требует консенсуса между различными заинтересованными сторонами, включая правительства штатов, племенные интересы и представителей промышленности. Дебаты продолжаются, и исход федерального законодательства остается неопределенным. Тем временем штаты будут продолжать играть важную роль в формировании ландшафта онлайн-гемблинга, адаптируя свои правила к меняющимся потребностям и предпочтениям своих жителей, обеспечивая при этом целостность отрасли.
Legal US Licensing Jurisdictions
If you reside in the United States and are a sports bettor, there are only three states where gambling online is legal. This includes the state of Nevada, state of New Jersey and the state of Delaware. You must be a resident of the state and will be required to provide verification through state identification before being permitted to use any licensed online casino, poker room or sportsbook. The licensing commissions that oversee gambling within each state are listed below. Should you require additional information on the scope of their responsibilities, you can contact the relevant commission directly.
Nevada Gaming Commission
The Nevada Gaming Commission is responsible for licensing casinos and sports betting websites that offer services online. The commission is also responsible for all gambling licenses in the state for land-based operators and acts to provide authoritative regulation that governs all persons, associations, practices, locations and related activities involved with the gambling industry within the state.
Their principal responsibility is to protect the residents of Nevada by acting with the highest level of integrity, respect and honesty as duties are carried out within the scope of their responsibilities. They also are committed to protecting all information of applicants, stakeholders and licensees, be objective, impartial and not allow personal nor professional conflicts to be brought into the scope of carrying out their responsibilities.
The Nevada Gaming Commission can be contacted by visiting http://gaming.nv.gov/.
Delaware Gaming and Control Board
The Delaware Gaming and Control Board is responsible for all gambling activities within the state and to ensure the protection of Delaware resident’s welfare and safety when in a licensed gambling facility. The scope of their responsibilities includes the issuing of license applicants, professional licensees, private organisations and other state and national agencies.
Their key objectives are to assist applicants that are seeking a license to operate a casino or gambling activity in the state, renew and issue licenses to those approved and to maintain a database of those licensed to ensure license renewals are received. They also are responsible for answering any public or other government agency enquiries relating to gambling within the state.
The Delaware Gaming and Control Board can be contacted by visiting https://dge.delaware.gov
New Jersey Casino Control Commission
The New Jersey Casino Control Commission is responsible for all activities that relate to gambling in the state. This includes the newly added division responsible for online gambling licensees. It is responsible for the governing of employees working in the industry as well as dealing with enforcement of its regulations relating to penalties and appeals.
The New Jersey Casino Control Commission can be contacted by visiting http://www.nj.gov/casinos/
FAQs
Is it illegal to bet for someone else?
Casinos and gambling sites will only accept bets if they can verify the identity of the person placing them. Legally speaking, you shouldn’t be placing bets for anyone else or asking them to do so on your behalf.
How many states have legalized gambling?
Given the different status of every state, it’s hard to put a blanket figure against this. However, if you include lotteries, some form(s) of gambling is legal in 48 out of 50 US states.
Is it illegal to gamble at home?
This depends on the nature of the gambling activity, as well as the state you’re in. Lotteries, for example, are widely available in most US states but online gambling is permitted in far fewer.
What was the first state to legalize gambling?
When most people think of American gambling, they think of Las Vegas. Not by coincidence, Nevada was the first US state to legalize gambling.
Is illegal gambling a felony?
If the act of illegal gambling is conducted as a business, this constitutes a federal crime. On a personal level, however, the act of playing may be classified as a misdemeanor or a felony depending on the state it’s conducted in.
Where can I gamble legally online?
Residents of many US states, more details on which above, can now gamble legally at online casinos created specifically for American players.
Are betting syndicates legal in the US?
Legally, you’re not allowed to place a bet on the behalf of someone else, however betting syndicates have been a form of illegal gambling activity for several decades.
Is Illegal Gambling a Problem in the United States?
In the past, illegal gambling rings were run by threatening mobster figures who would often commit violent crimes against individuals and families of persons with unpaid debts. Today, the seedy dark figures of the past are no longer so prevalent but that is not to say that there are no underground gambling activities taking place in the US.
In fact, several cases of violent threats and acts occur to this day due to gamblers placing wagers and falling into debt with the wrong type of individuals.
Illegal gaming remains a huge black-market business in the U.S. and every day individuals can place illicit wagers through bookies, backdoor casinos, and illegal online portals while operators, owners, and bookmakers take their cut of this lucrative business. No one is sure how much money is exactly wagered illegally but some estimate that the numbers are close to $88 billion a year.
Other than the issue of states being unable to tax this money and legal venues losing money to illegal platforms, the greater issue of possible gambling addiction remains the most threating as addiction can lead to serious problems concerning an individual’s financial welfare, home-life, and possible crimes committed.
State Specific Online Betting Information A-Z
Wyoming
Legal online betting is quickly becoming a reality in the United States. Most US states have had legal online horse racing betting for several years now, but more recently we are starting to see individual states legalize additional forms of online betting such as casino games, poker, daily fantasy sports and lotteries.
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In 2011, the Department of Justice issued a legal opinion that changed the way the federal government interprets the Wire Act of 1961. Essentially, what the Department of Justice opined was that the Wire Act only applies to sports betting, not to other forms of online gaming. This decision ultimately made it possible for individual states to legalize and regulate new forms of online gaming.
New Jersey, Nevada and Delaware quickly got on board and legalized online casino games, online poker or both provided organizations seeking to organize such games are properly licensed and approved. Pennsylvania joined the party in 2017 and was followed by West Virginia in 2019. Michigan got on board in early 2021 with the launch of online sports betting, poker, and gambling.
Legal sports betting has expanded as well thanks to a 2018 Supreme Court decision striking down the federal prohibition. In addition to Nevada, we now have legal sports betting in Delaware, New Jersey, Pennsylvania, West Virginia, Mississippi and additional states since then.
The Department of Justice complicated things in 2019 with a sudden decision to go back to its pre-2011 interpretation of the Wire Act. Under the current opinion, the DOJ believes the Wire Act applies to all forms of gambling. The implications of the decision are unclear, but the decision has not stopped a growing number of states from taking up sports betting legislation.
Horse racing betting in the late 19th century
Horse racing betting also flourished in the 1800s after being restricted by religious laws at the start of the century. By the late 1800s, horse racing was a bona fide American institution, and one of the main reasons for its popularity was due to the possibility of placing bets.
Kentucky was the epicenter of horse racing betting, with races like the Kentucky Derby taking on near-mythical importance towards the end of the 19th century. If you’ve ever wondered why the U.S. has had such an openness to horse racing betting despite the illegality of betting on other sports, the cultural foundations for horse racing betting run extremely deep.
States with Legal Online Lotteries
The authorization of online lottery products predates sports betting and online poker and casino by several years, with an important caveat: The first online lotteries were subscription-based. Online lotteries that sell single tickets, and in some cases, online instant win games, appeared alongside poker and casino legalization in 2012/2013.
More than a dozen states have legal online lottery sales to some degree. Some states now sell a full range of lottery products online, including access to instant win games and keno along with tickets to all drawing games. Other states limit online purchases to subscriptions for draw games.
Interestingly, it was the push to legalizing online lotteries that led to states gaining the authority to regulate online casino games and poker as well. In 2009, lottery officials from Illinois and New York requested an opinion from the Department of Justice on whether or not their plans to legalize online lottery sales would violate the Federal Wire Act.
The DOJ responded with an opinion in 2011 that had implications well beyond the legality of online lotteries. In the opinion, the DOJ explained that it interprets the Wire Act as only applying to wagers on “sporting events or contests.” This not only cleared the way for online lotteries, but also for online poker and casino sites.
Readers can learn more about the legal lottery situation in each state here:
Legal Online Lotteries in the USA
Тенденции рынка онлайн-гемблинга
Рынок онлайн-гемблинга продолжает развиваться и расширяться благодаря ряду ключевых тенденций, которые формируют его будущее. Эти тенденции включают разнообразные виды спонсорства, удобные варианты оплаты и растущую популярность мобильных платформ, что делает онлайн-игры более доступными для широкой аудитории.
Спонсорство и маркетинг: новый виток в продвижении брендов
Ключевым трендом стало активное использование спонсорства операторами: компании занимающиеся онлайн-ставками на спорт всё чаще заключают партнёрства с ведущими спортивными командами. Например, в сентябре 2022 года BC.GAME подписала соглашение с Ассоциацией футбола Аргентины о спонсорстве национальной сборной на Чемпионате мира в Катаре.
Влияние киберспорта и инноваций
Еще одной значимой тенденцией является рост ставок на киберспорт. Киберспорт быстро набирает популярность по всему миру, и с ним растет спрос на ставки на видеоигровые соревнования
Даже после возвращения традиционных спортивных событий после пандемии, киберспорт продолжает занимать важное место в индустрии ставок, привлекая новую аудиторию
Удобство платежей: ключевой фактор роста
Другой важной тенденцией является развитие удобных шлюзов для онлайн-платежей. Удобные платёжные решения, такие как мобильные кошельки и криптовалюты, стимулирует рост рынка
Эти инновации ускоряют пополнение счетов и вывод средств, делая процесс игры более комфортным и безопасным, что привлекает всё больше игроков.
Онлайн-ставки на спорт: лидер среди категорий
Среди всех категорий онлайн-гемблинга именно ставки на спорт демонстрируют наибольший рост, особенно в связи с крупными футбольными событиями, такими как чемпионаты мира и Европы. Спонсорство в этой области играет значительную роль, позволяя компаниям укреплять свои позиции на рынке.
Например, в декабре 2022 года бренд Betway подписал многолетнее титульное спонсорство с SA20, франчайзинговым турниром по крикету в Южной Африке. Такие соглашения усиливают присутствие бренда в индустрии и создают дополнительные возможности для взаимодействия с целевой аудиторией.
Peer-to-Peer и криптовалюты: Новые горизонты
С развитием технологий всё большую популярность приобретает peer-to-peer азартные игры, где ставки делаются напрямую между игроками с онлайн-платформой в виде посредника. Часто такие транзакции проходят с использованием криптовалют, что добавляет дополнительный уровень анонимности участникам.
Игорный рынок США: какие виды гемблинга разрешены
Вопреки расхожему мнению, на территории США уже давно не действует игорная монополия Лас-Вегаса. Относительно свежим новшеством американской законодательной системы является отмена федерального закона PASPA, принятого в 1992 году и запрещающего азартные и приравненные к ним игры. Запрет был снят Верховным судом 15 мая 2018 года, что позволило местным органам власти выбирать собственную политику в отношении легализации на территории штатов беттинг-операций.
Таким образом, к легальным ранее наземным казино с использованием слот-машин и лотереям прибавилась индустрия ставок на спортивные соревнования с оговоркой на законодательство штатов, которое за последний год было реформировано во многих федеративных единицах.
Игорная индустрия США обладает несколькими специфическим особенностями: так, на территории государства распространены племенные казино. Имеются ввиду игорные заведения, которые могут быть расположены только на земле, исконно принадлежащей индейским племенам, и управляться ими же. В некоторых отдельных случаях власти штата заключают договоренность с представителями племени о предоставлении эксклюзивного вида гемблинг-услуг на территории штата. Как правило, имеются в виду специфические разновидности азартных игр, представленных в казино, но в контексте легализации операций спортивного беттинга все чаще поднимается вопрос о монопольных правах племен и на данный вид гемблинга тоже.
Особенное место среди прочих гемблинг-развлечений в Америке занимает лотерея. Лидерами американкой индустрии являются всемирно известные Powerball и Mega Millions. Данные лотерейные операторы поддерживают транзакции между штатами и славятся не только розыгрышами самых крупных в мире джекпотов, но и крайне щедрыми отчислениями в пользу бюджетов штатов. Powerball и Mega Millions действуют на территории 44 штатов, а денежные средства, генерируемые лотерейными гигантами, перенаправляются на важные социальные нужды.
Genting Group
- Revenue: $2.85 billion
- Stock ticker: GENTING (KLSE)
- Headquarters: Kuala Lumpur, Malaysia
- Number of employees: 62,000
- Founded: 1965
Genting Group is one of the largest global gambling companies focusing exclusively on establishing a physical presence across Asia and the rest of the world. The company’s properties across the world including Malaysia, United Kingdom, Hong Kong, Singapore, Philippines, USA, Korea, China, and Macau, have all been impacted by a global lockdown that has reduced tourism and almost nearly suspended travel.
During the pandemic-impacted 2020, Genting reported a 47% decrease in revenue to RM11,564.1 million ($2.45 billion). Then, in 2021 with the relaxation of the measures and normalization of gambling activities, the company’s revenue hit RM13,529.5 million ($2.85 billion), up 17% when compared to 2020.
Top Real Money Gambling Sites — Quick Comparison
IgnitionIgnition offers a variety of online gambling options, including awesome poker tournaments and high-quality games. If you join our top pick, you can get a 300% bonus of up to $3,000, usable on poker and slot games with low wagering requirements.
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Café CasinoCafé Casino should be on your radar if you are looking for lucrative ongoing bonuses and promotions with reasonable terms and conditions. All Café Casino newcomers qualify for an awesome crypto sign-up bonus of 350% up to $2,500 on their first deposit.
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MyStakeMyStake is our top pick if you want to place wagers on your favorite sports events as they unfold. With over 3,600 games, MyStake caters to all casino players as well. Fund your account at MyStake with $20 or more and claim a 170% bonus up to $1,000.
For a broader spectrum of gaming options, consider exploring MyStake alongside the other top online gambling sites above. Each platform offers a unique experience, ensuring you find the one that suits your preferences and style.
Finding the Best Sites for USA Internet Gambling
While it may be permitted for US players to participate on internet gambling sites, the situation is not so simple in reality. Because of the US government’s strong stance against online gambling – including the Black Friday crackdown against
a few of the world’s largest poker sites – many internet gambling sites have exited the US gambling market to avoid becoming targets themselves.
That makes our job of finding the best online gambling sites for USA players even more important. Our picks for US online gambling sites were made after careful consideration not only of what sites accept US players, but which of those sites had
a reputation and track record of excellence. If you play at a site we’ve recommended, you’ll know that you can count on fair games, prompt payouts, and helpful customer service personnel that can guide you through any problems from start to
finish.
Online Casinos FAQs
What is the most popular online casino site in the US?
There is no one-size fits all answer to this question. Each gambling site we have listed have different qualities, with some being more popular among slot players and others being more attractive to those that enjoy live casino games.
Are online casino sites safe?
Yes. 99% of online casinos are safe and legitimate. Of course, some rogue operators are out there, but they are few and far between. All of the online gambling sites we recommend here at WSN are safe and have the appropriate licenses.
Can I win real money?
Yes! You can win real money at online casinos in states where online gambling is legal. In states where there is no legalized gambling, you may be able to play for free at social or sweepstake casinos.
Can I play casino games on mobile?
Yes. All top online casinos in the US will offer mobile gaming options to users. Almost all online casinos have mobile apps supported on Android and iOS operating systems.
Are casino sites legal in Canada?
The legality of online gambling in Canada varies from province to province. If you are located in Canada, you should check the laws in your province to ensure you are not breaking the law by gambling online.
What is the probability of winning at an online casino game?
The odds of winning at an online casino game vary depending on the game, but generally, the house edge is in favor of the casino, meaning that the odds of winning are lower than the odds of losing.
The Return to Player (RTP) of a casino game is an important factor to consider when deciding whether or not to play, as it indicates the overall expected payout rate of the game. A higher RTP means that the odds of winning are higher.
What does KYC policy mean?
KYC stands for “Know Your Customer” and means that casinos need to ensure the identities of their customers to prevent fraud or underage gambling.
Do I have to verify my information to withdraw winnings?
Yes, at some point you will have to verify your identity but the good thing is that you’ll only go through this process once as long as you stick with the same payment method every time.
What are social casinos?
Social casinos refer to a casino where players don’t bet real money but rather purchases in-game currency to play games, like sweepstake games.
Are there fees when withdrawing?
The top casino sites don’t have withdrawal fees, but some might, so it’s important to look into that before depositing money.
What does it mean my withdrawal request Is being processed?
The casino processes withdrawal requests to ensure the correct withdrawal amount was requested and that the players’ information is verified. These processing times can usually take up to 48 hours and are not counted as part of the withdrawal payout speeds.
What does RTP stand for?
RTP stands for Return to Player and refers to the amount of money the slot or game will pay out on the total of wagers during its lifetime.
What are wagering requirements?
Wagering requirements refer to the number of times a bonus needs to be wagered before players can request a withdrawal. Wagering requirements can be anything between 1x and 50x, but anything over 40x is considered high.
Can an online casino keep your winnings?
Yes, although they can’t keep it without valid reasons. If an online casino suspects fraud, money laundering, or questions the validity of the player’s identity, they can elect not to pay out any winnings.
Are there withdrawal limits?
Yes, most casinos have their own set of withdrawal limits depending on the payment method used. Sometimes, the casino sets daily, weekly, and monthly withdrawal limits.
Who are the top online casino games providers?
There are multiple top gaming providers, but some of the more well-known ones in the industry are Microgaming, NetEnt, BetSoft, Big Time Gaming, Bally, Pragmatic Play, Evolution Gaming and many more.
Are casino winnings taxable in the US?
Yes, the US government states that casino winnings are fully taxable and the income must be reported on the tax returns.
Virtual and Augmented Reality
Online casinos are also leveraging the power of virtual and augmented reality technologies to create an immersive gambling experience. Virtual reality technology creates a 3D environment where users can interact with their surroundings and other players. This technology allows users to feel like they are in a real casino, complete with a realistic gaming environment and sounds.
Augmented reality technology, on the other hand, overlays digital images onto the real world. This technology can be used to enhance the gambling experience by allowing users to see digital representations of games on real-world surfaces. For example, users can use augmented reality technology to see a digital roulette wheel spinning on their kitchen table.
States Where Daily Fantasy Sports is Legal
The daily fantasy sports (DFS) industry has received carveouts from federal anti-gambling laws that result in the activity being regulated primarily at the state level. The legality of online DFS was unclear in the majority of US states during the early years of the DFS boom, but much progress has been made on the legislative front since then.
Today, most states have laws on the books that specifically legalize and regulate DFS operators. A small number of states still prohibit the activity, but most states have either passed legislation to regulate fantasy sports sites or permit DFS under existing law.
Sports fans can read more about the legality of DFS in each state, as well as see which fantasy sports sites are active in each state, here:
Legal Fantasy Sports in the USA
Is it legal to Gamble Online in Every State?
Gambling laws vary considerably between states. Gambling is generally not allowed unless the state passes a law expressly authorizing it. Connecticut, Delaware, New Jersey, Pennsylvania, Nevada, Michigan, and West Virginia are the only states that accept and license real online gambling (poker or casino). The remaining 43 states and the District of Columbia prohibit online non-sports gambling, with the exception of some forms of online lottery in a few cases, though many allow gambling in brick-and-mortar establishments or on riverboats.
Only the Delaware Lottery Commission is authorized to conduct internet gambling in the state. Connecticut legalized retail and online gambling in 2021. Licenses are only available to brick-and-mortar casinos in the other five states mentioned above. Nevada, unlike the others, only allows internet poker.
Online lottery ticket sales are permitted in the District of Columbia, Georgia, Illinois, Kentucky, Michigan, New Hampshire, New Jersey, North Carolina, North Dakota, Pennsylvania, and Virginia, while online game play is permitted in Kentucky, Michigan, Pennsylvania, Illinois, Georgia, New Hampshire, the District of Columbia, Virginia, and North Dakota.
Преимущества игорных законов в США
Получение лицензий американских штатов — единственная гарантия того, что вы не будете привлечены к ответственности властями и сможете в рамках закона выйти на обладающий огромным потенциалом американский рынок. Он, кстати, сегодня оценивается в более чем $50 миллиардов.
Лицензированные казино и букмекеры платят налоги в размере от 8% до более 50%, в зависимости от штата. Однако, учитывая трафик и потенциальные доходы, можно смело сказать, что налоги не помешают успешному развитию бизнеса.
Игроки в регулируемых юрисдикциях тоже получают массу преимуществ. Им нет необходимости посещать незаконные площадки и волноваться о честности игр, а также о сохранности своих личных данных и денежных средств.
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